Facing Up Face-To-Face
Steven Johnson, an author who blogs for The New York Times, recently wrote about the issue of virtual communication and social connections.His jumping-off point was a column by Thomas Friedman in the...
View ArticleNetflix’s New Idea: A Customer Service Call-Center
Netflix, the mail-order film rental giant, has set up a customer service call-center. No longer will customers be relegated to the Internet to get their problems solved. Under competitive pressure from...
View ArticleTwitter On Oscar Night: From Boring To Building Relationships
As a celebrity media trainer, I have to watch the Academy Awards. Sometimes my clients are winners and have to deliver acceptance speeches or speak to the press about how they feel about not winning,...
View ArticleInterview with Jennifer Abernethy, Author of “The Complete Idiot’s Guide to...
There are a lot of pretenders out there, self-appointed experts who claim the mantle of Social Media guru, but very few who are the real deal. Jennifer Abernethy is the real deal. Abernethy was a...
View ArticleHoliday Greetings Game Change
How about instead of sending paper greeting cards or those awful emailed “cards,” you choose 10-20 of your best clients and send a personal video greeting? The post Holiday Greetings Game Change...
View ArticleDuring NFL Lockout, No Deep-Sixing Of Ochocinco
I’m not much of a sports fan (even though I was a cheerleader in high school), so when my good friend Peter Miller alerted me to the successful brand management of Chad Johnson Ochocinco, the wide...
View ArticleRecipient Of Anthony Weiner Tweet Shows Media Mastery
I’ve been very interested in the ham-handedness with which Congressman Anthony Weiner of New York has managed his Twitter fiasco. But even more interesting is the way the recipient of the tweet,...
View ArticleMark Zuckerberg Can Get Away With Being An Average Public Speaker, But You Can’t
I recently watched Facebook CEO Mark Zuckerberg speak about the upcoming changes to Facebook. As I was watching, I was thinking, “Eh. He’s ok, nothing special. Voice is sort of expressive. No facial...
View ArticleFerguson, Police Uniforms, & Keeping The Peace
The Ferguson, Missouri debacle might not have been prevented, but it’s a fact that what the police wore exacerbated matters. This video is about how what we wear influences how we are perceived and how...
View ArticleHow Obama Misses the Mark On Leadership
The past few months have seen a rash of world crises and, as usual, the United States is looked to for its leadership. President Obama’s communications on matters ranging from the Middle East to Russia...
View Article
